Executive Team at Hydraulic Supply Company
View the profiles of Hydraulic Supply Company leadership senior executives.
“Build the team and let them build the business”
John Serra is the President of Hydraulic Supply Company and forms part of the Leadership Team. Before being named President in 2015, John held several executive positions with the company and was Hydraulic Supply Company’s V.P. of Sales for several years. He joined HSC back in 2003 and headed the company expansion and development of the retail markets though the opening of multiple retail stores. Prior to joining HSC, John Serra worked in the retail auto part market, where he successfully managed his team. John has a Bachelor of Arts degree with a minor in business from the University of Miami.
“Why work smarter not harder, when you can do both.”
Jose is HSC’s Director of Sales, leading the entire sales team in our domestic markets through all of the company’s sales channels including distribution, retail, service, and engineering. Jose has experience in both the manufacturing and distribution sides of the fluid power industry. First joining the HSC team in 2011 as a management trainee, Jose was quickly promoted to lead an inside sales team and subsequently to an outside sales role. Jose is currently a member of the HSC leadership team, holds a Bachelor’s of Science in Mechanical Engineering from the University of Central Florida, and is currently working on his Masters of Business Administration at the University of Florida.
“Always do your best, someone is watching you.”
Alex is currently the Director of Sales, Mexico for HSC Hydraulics de Mexico, and will be leading the growth of our Mexico sales and service platform. His extensive experience working with End User Accounts as well as Distributors has positioned him well to help HSC capitalize on this important Strategic Growth Initiative. Alex joined Hydraulic Supply in 2011 as a management trainee, was subsequently promoted to Territory Manager for the Caribbean and South America in addition to managing our Export accounts. A graduate of Florida Atlantic University with a Bachelors and Masters of Science in Civil Engineering, Alex is the most recent addition to the Hydraulic Supply leadership team.
“The Secret of Success is to Start from Scratch and Keep on Scratching”
Nelson Reinhard is the Director of Strategic Accounts for Hydraulic Supply Company, working in all areas of our domestic footprint. Nelson joined Hydraulic Supply Company in October of 1973 holding various positions in sales and sales management before being promoted into his most recent role. He graduated from the Airframe Maintenance Technician Program at G.T. Baker Aviation where among other mechanical trades he studied hydraulics. Nelson is a member of the International Fluid Power Society and is a Certified Fluid Power Specialist with over 35 years of field experience. His broad experience has led to an extensive career developing OEM’s and large users in the region.
"A company’s most valuable asset is its employees."
Carol’s areas of responsibility include recruitment, staffing, classification, compensation, benefits, and employee relations and engagement. Since joining Hydraulic Supply Company in 2004, Carol has held several positions in the company and served as HR Manager and HR Generalist. Earlier in her career, she worked in the hospitality industry. Carol has a Bachelor’s degree from FAU in Psychology and a Master’s degree from FIU in Human Resources Management.
"It always seems impossible until it is done."
John joined HSC in 2004 as Systems Application Engineer. Before joining HSC, John worked for an engineering firm in Jacksonville, FL as a Project Manager, and before that John was Engineering Manager for a technology startup that designed control systems for industrial robotics. John has a Bachelors of Science in Mechanical Engineering Technology from Purdue University.